Building mobile apps that actually work for your business
We're a Sydney team that's been crafting custom mobile solutions since 2019. We don't do templates or cookie-cutter approaches – just proper software built around what you actually need.
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How we think about mobile development
Honest timelines
We tell you upfront what's realistic. If something will take three months, we say three months – not "we'll have it done in a few weeks." Our clients appreciate knowing where they stand.
Direct communication
You work directly with the people writing your code. No account managers who've never seen your project. When you call, you're talking to someone who knows exactly what's happening.
Long-term thinking
We build apps that you can maintain and grow. That means clean code, proper documentation, and architecture decisions that make sense six months down the line when you want to add features.
Why businesses keep coming back to us
Most of our work comes from referrals. That's because we don't disappear after launch. A logistics company came to us in late 2023 with an iOS app that kept crashing during peak delivery hours. We didn't just patch it – we rebuilt the data sync architecture so it could handle their busiest days.
They came back six months later when they needed Android support. Then again in early 2025 when they wanted to integrate with new warehouse systems. That's typical for us – we become part of how businesses evolve their mobile capabilities over time.
We've worked with retailers who needed offline payment systems, healthcare providers managing patient appointments, and construction companies coordinating teams across multiple sites. Each project taught us something that makes the next one better.
Real projects, tangible outcomes
We measure success by whether our apps actually get used. Here's what that looks like in practice across different business contexts.
Field service efficiency
Built a custom job management app for an electrical contractor. Their technicians went from paper forms and phone calls to completing jobs entirely on mobile. Average completion time dropped from 45 to 28 minutes per job.
Inventory accuracy
Developed a warehouse scanning system that works offline. A Melbourne distributor now processes incoming stock 60% faster, and their inventory discrepancies went from weekly problems to rare exceptions.
What we've learned building mobile apps
Battery life matters more than features
We've seen apps with brilliant features get abandoned because they drain batteries. Now we profile power consumption early in development. A delivery driver using your app for eight hours can't afford to carry three battery packs.
Offline isn't optional
Australian mobile coverage has gaps – warehouses, regional areas, underground car parks. Every app we build handles offline scenarios from day one. Data syncs when connection returns, users keep working regardless.
Security gets tested properly
We don't just implement security – we break it. Penetration testing happens before launch, not after. Your customer data and business logic deserve more than crossed fingers and outdated libraries.
The people behind your project
Finlay Docherty
Lead Developer
I started coding mobile apps when iOS 7 was new. Watched the ecosystem mature, made plenty of mistakes along the way. Now I spend my time making sure our code is something we'd be happy to come back to a year later. Good architecture ages better than clever shortcuts.
Tamsin Bergström
Project Coordinator
My job is keeping everyone honest about what's actually possible and when. I've seen too many projects fail because someone promised the moon. I'd rather tell you it'll take three months and deliver in ten weeks than promise six weeks and miss by two months.
Getting started is straightforward
First conversation is usually 30-45 minutes. We ask about your business, what problem you're trying to solve, who'll be using the app. No sales pitch – just questions to understand if we're a good fit.
If it makes sense to continue, we'll spend time mapping out requirements properly. This takes a week or two, depending on complexity. You get a detailed proposal with realistic timelines and clear deliverables. No surprises, no hidden costs.
Most projects kick off within 2-3 weeks after approval. We work in two-week sprints so you see progress regularly. Questions get answered same day, usually within a couple hours. Located in Darlinghurst, happy to meet face-to-face or work remotely – whatever suits your schedule.